Privacy Policy

1.1 Information You Provide Directly

We collect information you voluntarily provide when you register for an account, make a purchase, or contact us, including:

• Identity and contact data — first name, last name, email address, and any other information you provide when creating an account or completing a form.
• Account credentials — username and password (stored in hashed form; we never store plaintext passwords).
• Payment and billing data — billing address, payment method details. All payment transactions are processed by our third-party payment processors. We do not store full credit or debit card numbers on our servers.
• Business data — website URLs, business name, industry, and target keywords you submit to the Service.
• User-generated content — keywords, articles, briefs, and other content you create, generate, or approve through the Service.
• Communications — emails, support tickets, chat messages, and other correspondence you send to us.
• Survey and feedback data — responses to surveys, product feedback forms, or reviews.

1.2 Information Collected Automatically

When you access the Service, we automatically collect certain technical and usage information, including:

• Log data — IP address, browser type and version, operating system, referring URLs, pages viewed, and timestamps of activity.
• Device information — hardware model, operating system version, unique device identifiers, and mobile network information.
• Usage data — features you access, search queries submitted to the Service, articles generated, actions taken within the dashboard, session duration, and click-through data.
• Cookies and tracking technologies — we use cookies, web beacons, pixel tags, and similar tracking technologies to maintain your session, remember preferences, and gather aggregate analytics. See Section 6 for more detail.

1.3 Information From Third Parties

We may receive information about you from third-party sources including:

• Analytics providers (such as Google Analytics) that help us understand how users interact with our website.
• Advertising platforms (such as Meta/Facebook) for measuring the performance of our marketing campaigns.
• Payment processors that confirm completed transactions.
• Third-party integrations you authorize (such as WordPress, Google Search Console, or other platforms you connect to your RankScore account).

We use the information we collect for the following purposes:

• Service delivery — to create and manage your account, process your payments, and provide the core features of RankScore including keyword research, content generation, and publishing.
• Service improvement — to analyse how users interact with the Service, diagnose technical issues, and develop new features and capabilities.
• AI model operation — to process your website data, keywords, and content preferences so that Artemis can generate relevant, personalised SEO recommendations and articles on your behalf.
• Communications — to send transactional emails (receipts, account updates, password resets), product update announcements, and, where you have consented, promotional communications. You may unsubscribe from marketing emails at any time using the link in any email or by contacting us directly.
• Customer support — to respond to inquiries, troubleshoot problems, and resolve disputes.
• Security and fraud prevention — to monitor for suspicious activity, enforce our Terms of Service, and protect the rights and property of the Company and its users.
• Legal compliance — to comply with applicable laws, regulations, court orders, and lawful requests from government authorities.
• Aggregated analytics — to produce anonymised, aggregate statistics about Service usage that do not identify any individual user.

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

• Contract performance — processing necessary to deliver the Service you have purchased or signed up for.
• Legitimate interests — processing necessary for our legitimate business interests, such as fraud prevention, service improvement, and direct marketing to existing customers, provided those interests are not overridden by your rights.
• Legal obligation — processing required to comply with applicable law.
• Consent — where we rely on your consent (e.g., for certain marketing communications or non-essential cookies), you may withdraw consent at any time without affecting the lawfulness of prior processing.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following circumstances:

• Service providers and sub-processors — we engage trusted third-party companies to perform functions on our behalf, including cloud hosting, payment processing, email delivery, customer support tools, and analytics. These providers have access to information only as necessary to perform their functions and are contractually required to maintain appropriate security and confidentiality.
• Business transfers — in the event of a merger, acquisition, financing, reorganisation, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring or successor entity. We will provide notice before your information becomes subject to a materially different privacy policy.
• Legal requirements and protection — we may disclose your information if required to do so by law, subpoena, court order, or governmental regulation, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of the Company, our users, or the public.
• With your consent — we may share your information for any other purpose with your prior consent.
• Aggregate or de-identified data — we may share anonymised, aggregated data that does not identify you individually with partners, researchers, or the public.

We retain your personal information for as long as your account is active or as needed to provide the Service. If you request account deletion, we will delete or anonymise your personal data within 30 days, except where we are required or permitted to retain it for longer under applicable law (for example, financial records required for tax or accounting purposes, or data needed to resolve outstanding disputes).

Backups and logs may be retained for a limited period beyond active deletion as part of routine system operations, after which they are purged.

To request deletion of your account and data, email us at success@rankscore.co with the subject line "Data Deletion Request".

We use the following categories of cookies and tracking technologies:

• Strictly necessary cookies — required for the Service to function (e.g., session authentication, security tokens). These cannot be disabled.
• Functional cookies — used to remember your preferences and personalise your experience (e.g., language settings, dashboard layout).
• Analytics cookies — used to understand how visitors interact with our website and which features are most used. We use Google Analytics and similar tools. This data is aggregated and anonymised where possible.
• Marketing and advertising cookies — used to measure the effectiveness of our advertising campaigns on platforms such as Facebook/Meta. We use the Facebook Pixel and Facebook Conversions API for this purpose. These tools may process your IP address, browser information, and Facebook cookie identifiers.

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and be warned before cookies are set. Note that disabling certain cookies may affect Service functionality.

Residents of certain US states (including California, Colorado, Connecticut, Virginia, and others) may have the right to opt out of the use of personal data for targeted advertising. To exercise this right, email us at success@rankscore.co.

We implement administrative, technical, and physical security measures designed to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/HTTPS.
• Encryption of sensitive data at rest.
• Access controls limiting data access to authorised personnel only.
• Regular security assessments of our systems and processes.
• Use of reputable, security-audited cloud infrastructure providers.

Despite these measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security. If you believe your account has been compromised, please notify us immediately at success@rankscore.co.

In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

Depending on your location, you may have the following rights regarding your personal information:

• Access — the right to request a copy of the personal data we hold about you.
• Correction — the right to request that we correct inaccurate or incomplete personal data.
• Deletion — the right to request that we delete your personal data, subject to certain legal exceptions.
• Portability — the right to receive your personal data in a structured, commonly used, machine-readable format.
• Objection and restriction — the right to object to certain types of processing or to request that we restrict processing of your data in specific circumstances.
• Opt-out of marketing — the right to opt out of receiving promotional communications at any time.
• Opt-out of targeted advertising / sale of data — we do not sell personal data. If applicable, you may opt out of the use of your data for targeted advertising by contacting us.
• Non-discrimination — we will not discriminate against you for exercising any privacy rights.

To exercise any of the above rights, please email success@rankscore.co with the subject line "Privacy Rights Request". We will respond within 30 days (or within the timeframe required by applicable law). We may need to verify your identity before processing your request.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• The right to know what personal information we collect, use, disclose, and sell.
• The right to delete personal information we have collected from you, subject to certain exceptions.
• The right to correct inaccurate personal information.
• The right to opt out of the sale or sharing of personal information. We do not sell or share personal information for cross-context behavioural advertising purposes.
• The right to limit the use of sensitive personal information.
• The right not to be discriminated against for exercising your CCPA rights.

To submit a verifiable consumer request, email us at success@rankscore.co. You may also designate an authorised agent to submit requests on your behalf.

The Service may contain links to third-party websites, integrations, or services that are not operated by us. This Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you choose to use. We have no control over, and assume no responsibility for, the content or privacy practices of third-party sites.

Gulf Coast Brands LLC d/b/a RankScore is based in the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

For users in the EEA or UK, where we transfer personal data to countries without an adequacy decision, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

The Service is intended for users who are 18 years of age or older and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as quickly as possible. If you believe we may have collected information from a child under 13, please contact us at success@rankscore.co.

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or through a notice on the Service. Your continued use of the Service following the posting of changes constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Gulf Coast Brands LLC d/b/a RankScore
3980 Tampa Road, STE 205, Oldsmar, FL 34677
Email: success@rankscore.co

We will respond to all legitimate inquiries within 30 days.